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5 NEW business trends & predictions for 2019

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By Jane Copeland

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As a business owner it’s important to keep your finger on the pulse of what’s ahead.

Here are 5 business trends and predictions for 2019 that every business owners needs to know about:

1. Customers will cost more (but that’s okay!)


Getting on your potential customer’s radar will continue to get harder and more expensive, because the cost of advertising continues to increase.

The cost of “selling” therefore will continue to rise.

What this means is that the lifetime value of a customer will increase in importance.
Smart businesses will therefore be willing to pay more money to get a new customer because that customer will be worth more to them in the medium and long term.

2. Sales funnels will become shorter.


Sales funnels will focus on turning leads into customers faster.


Potential customers will be okay with this because their attention span is decreasing and they genuinely want a good solution that  solves their problem.

Direct “Lead to Customer” and more direct and smarter funnels will be the focus in 2019.

And as noted above, the cost of acquiring a customer through these more direct funnels might be more expensive. But that’s okay because there will be more profit overall.

This is not to say that providing value in the form of content over time in a way that builds trust and relevance isn’t warranted – it is, but there will also be a move to implementing shorter more direct funnels.

See an example of a direct funnel here. **You will need Facebook Messenger to access it. 

3. There will be a shift in what sells.


Mid priced programs and offers between $200 – $1000, will become nearly impossible to sell.

BUT demand for low-end and high-end offers will continue because people will want value and personalisation.

Another significant factor is that the cost of “selling” will continue to rise (as previously noted).

This means that smart businesses will focuses on selling $2,000+ products.

And those selling low-end programs will look to ideally generate leads organically through things like blogging, social media, Pinterest etc. (as opposed to using paid traffic).   

In saying all of the above there are some products and niches that are so hot right now that offers sell well no matter what the price point!

 4. Instagram and Influencer marketing will become even bigger.

Facebook advertising has been the gold standard for paid traffic.

However in 2019 Facebook advertising will get less and less effective. Costs continue to rise and with “everyone” advertising on Facebook, people are switching off and ads becoming less and less impactful.

On the flipside, advertising on Instagram and Influencer marketing will become increasingly effective.  

The attention on Instagram and the reach that Influencers have, is rising. This and the fact that ad costs are relatively low, means that business owners should seriously consider this as a marketing channel in 2019. 

5. Evergreen products and automation will become the gold standard. 

As the online business industry matures, business owners are realising that it isn’t about short term (sometimes one-off) wins; for example doing a live launch and earning a lot of money in one month but not much the rest of the year.

Instead it’s about having consistent income throughout the year. One way to do this is to choose an evergreen launch strategy. This means that you are selling all year round instead of in short bursts.

And the best part of this strategy it can all be automated. So you can be selling while your off traveling in the South of France. And who doesn’t want that!

That’s it. These are the key trends will give you the biggest impact in the year ahead.

Are you looking to stay ahead of your competition and uplevel in 2019?

Find out about the #1 business & mentoring accelerator for female entrepreneurs, the Business Made Beautiful Mastermind.

Go here for more information >> Get more info.

Enquire here about business coaching in 2019.

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Jane Copeland - to view all of Jane's blog post click here

Jane Copeland is an Australian entrepreneur and head of The Business Made Beautiful Academy – an online business school for women utilising her unique Next Top Coach ™ System. She is also a digital marketing authority, publisher of the award winning blog Copingwithjane.com and author of the book Boardroom to Baby. Jane's obsession with internet marketing and her teachings, have helped many people across the globe to stand out from the crowd and redefine their version of success. Learn more about Jane’s programs here.

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