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5 ways to scale your business as a solopreneur

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By Jane Copeland

Posted on September 1, 2017

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Are you working on your own and wondering how you can grow?

It’s never been easier to reach people or share your message.

In the modern landscape of different tools and platforms available, there are inexpensive and easily accessible ways for businesses to grow faster.

But the fast-moving digital environment has been disorienting for many solopreneurs. When you work on your own or with a small team (often with a tight budget), it can be confusing to know what to focus on to give you the most bang for your buck.

If growth is your priority, there are things you could be doing to grow faster without being in hustle mode 24/7.

Here are 5 things you can do today to grow your business as a solopreneur while still having a life beyond the keyboard:

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#1. Buy traffic

Every business needs leads. This is a pipeline of prospects who have the potential to become paying customers.

The quickest way to get leads is to buy traffic. These days buying traffic is inexpensive and accessible to anyone with Wi-Fi. One way of buying traffic is through Facebook advertising.

There’s no need to faff about on social media relying on “hope” marketing to grow your business. Instead spend money earlier and use online marketing tools that are literally at your fingertips and pay for leads to get where you want to go faster.

#2. Keep it simple.

You’ll of course need to turn those leads that you’ve bought into paying customers. This is where a sales funnel comes in.

A sales funnel is how you sell anything. The good news is that you only need ONE sales funnel to get your business firing.

The mistake many entrepreneurs make is that they over complicate things but they don’t need to. Often the best businesses are the simplest ones.

Focus on putting together one sales funnel that converts.

#3 Turn the wheel (instead of reinventing it)

We may be in the digital age but nothing beats fast-tracking your growth than having a mentor.

Why try to work things out on your own when someone else has already been there and you can tap into their experience and what’s already been proven to work?

When you have a mentor you are learning from someone who has already arrived at where you want to be.

With the right mentor in your corner, it’s an investment that should save you time, money and also fast-track you reaching your goals. It’s money well spent.

Think less creating the wheel and more turning of it.

#4 Focus on lifetime customers

What do businesses who are slaying in the digital economy, like Audible, Netflix and Spotify, have in common?

If you said repeat customers you’d be correct.

Repeat customers = recurring income and that means consistent income. AKA a big, beautiful business where you’re not working hard for each new sale.

Repeat customers are the key to increasing cash flow, igniting growth, and raising the value of your company. Instead of looking for new customers, how you can be more useful to your current ones?

Whether you want to transform your entire business into a recurring revenue engine or just add an additional income source, a smart business is one that focuses on repeat automatic customers. Which brings me to my next point…

# 5 Automate more

Forget about working around the clock (something that many business owners find themselves doing). The great thing is that thanks to new tools and technologies, it’s never been easier to automate many of your business functions.

For example your sales funnel, the process of finding leads and turning them into paying customers, can be fully automated.

This means that you can always be selling and importantly have a business that runs when you’re not around.

The modern landscape of the internet and tools and platforms available, are not only shaking up industries, but allow inexpensive and easily accessible ways for businesses to grow faster.

Smart businesses who tap into these ways to scale their business in the digital age, will find that it is possible have a successful business that also gives you tickle time with your kids, a healthy relationship with your partner and a side order of “me time” every once in awhile. And who doesn’t want that!

Discover the One Sales Funnel Model™ and how Jane went from mummy blogger to millionaire (and how you can too!)

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Jane Copeland - to view all of Jane's blog post click here

Jane Copeland is an Australian entrepreneur and head of The Business Made Beautiful Academy – an online business school for women utilising her unique Next Top Coach ™ System. She is also a digital marketing authority, publisher of the award winning blog Copingwithjane.com and author of the book Boardroom to Baby. Jane's obsession with internet marketing and her teachings, have helped many people across the globe to stand out from the crowd and redefine their version of success. Learn more about Jane’s programs here.

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