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The Art of Self Promotion
When you’re working online social media really is the key to spreading the word about your business and building connections.
This means that you need to know how to ‘do’ social media. Now look, I wouldn’t be surprised if you read this all whilst groaning about how you ‘hate’ social media and being visible on it.
You’re not alone. I’ll let you into a secret…I’m an ambivert (a chatterbox introvert, basically) and it took me a LONG time to get comfortable using social media for business reasons.
And when I did, my friends over on my personal page didn’t know about it for well over a year, maybe even longer than that, because I was so worried about what they would think.
I’m also a practicing Buddhist and have hundreds (yes, literally hundreds) of Buddhist friends over on my personal page. So I had huge blocks around them seeing me promote myself…for money…gasp. It didn’t feel spiritual at all.
But here’s the thing, mastering the social aspect of social media is paramount to your success online.
It’s all about mindset. You want to serve, right? You want to do work you love and you want to be useful. This means you have got to be seen. And if you want to work online with a business that allows you to work from your laptop, when you want, where you want, you’ve got to be seen online.
Think about it this way. There are people out there who need you. They have a challenge and you not only have the tools to help them, but you are the one to help them.
You are the person that they connect with and trust to help them with this. If they can’t see you, you can’t help them. This means that they will stay stuck, because they haven’t found that person that they resonate with yet, so they’re waiting for ‘someday’.
See what I mean? A shift in perception and making it about the why – the reason you are doing this in the first place can help understand the bigger picture about why it’s essential to make yourself visible and known.
Of course, I’m talking about putting yourself out there in a way that is authentic. Building rapport and visibility, consistently, over the long term, in an honest way – in a way that feels good and truly represents who you are is the cornerstone of your internet marketing and communication strategy.
So, how to do it?
Here are 5 tips to get you started:
1. Social media is social
Your primary aim is to grow your know, like, trust factor. So be human, be personal and allow your community into your life so they get to know YOU.
In other words, interact. Comment, question, get interested in, give feedback where requested and be helpful to your community and peers.
2. Share what you’re passionate about and what you stand for.
Remember that you are your business. Be yourself but also be on brand. Don’t share lessons when you’re in the thick of them, wait until the lesson has been learnt and then share it. You want to be the expert. This doesn’t mean you need to be perfect but it also doesn’t mean that you have to let it all hang out.
Be specific and consistent about what you share. Get really clear on your uniqueness, your personal brand and only post what fits.
3. Use the 80/20 rule
Eighty percent social sharing insight into who you are as a person and your life, sharing useful content from others (Share interesting links but remember to mostly share your content and thoughts. You are enough), resources and 20% promotion.
4. Engage with your community.
Post a blog and ask “which do you prefer” if it’s a list: e.g. “bla bla, #3 is my favourite. how about you?” this means they open it and read it as they are curious to find out what #3 is.
Ask for advice. Post a photo of an upcoming event. People loooove this. Ask their advice about personal topics too (you’re about to get your hair done, buy a car, bake your first bread loaf etc.)Oh and by the way, do ask for advice but DON’T give unsolicited advice.
5. Experiment with different types of posts
See what your community respond to but remember to keep sharing business posts as well as personal ones (the latter usually get the most response when you’re building up your personal brand).
I grew my online business from $2k to 6 figures in 10 months solely through using Facebook organically.
Showing up and staying present over and over the long term, consistently, sincerely, forms the backbone of my business. Times have changed though. The current market calls for more targeted strategies.
Combine the two and you’ve got a winning formula for a heart-felt business that represents who you are as a person, attracts your ideal clients and helps you generate a handsome income.
Are you comfortable with promoting yourself online? What strategy do you use? Leave a message and let me know.
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