A good client testimonial is one of the BEST ways to sell what you do. You will use testimonials in your email sequences and on your website and multiple .other places, to help build credibility and ultimately close the sale.
Here’s a 5 step guide to creating a powerful client testimonial that will have your dream customers lining up to work with you!
An unforgettable client testimonial contains the following elements:
1. A photo of the person giving the testimonial. If you can’t use their image, consider using a relevant stock photo and note that at the end of your testimonials.
2. Answers questions and objections that your potential client is thinking when they are considering and working with you.
3. Communicates the outcome and end result of working with you.Think outcome based language all the time. Pull out key quotes that describe the result that your dream customer is hoping to achieve.
4. Looks good. Consider having your testimonials “designed up” so you can include them in emails, on your website and share on social media. Make sure that your text is clear and big enough to read (minimum 14 pt ). Do not use cursive or italics, as this is difficult to read online where most of us spend the majority of time.
How to collect your client testimonial
You need to set up a system for collecting your client testimonial. Here’s a few suggestions on how to do this…
After you finishing working with your client, send a survey to them complete which contains specific, well thought out questions.
The survey should be designed to help create a beautiful testimonial for the work you did together. Here’s an example of what I mean >> www.surveymonkey.com/r/7TQLT2L ( It’s totally okay if you want to use my survey questions as you this as your own! )
Another way of collecting client testimonials is via video.
To see just how powerful a video testimonial can be check out these:
In the above three examples, I provided each client with 3 questions (which I took from my survey) and asked them if they would be okay to answer them live to camera. Then I edited them and in some cases compiled them together.
Success tips for client love