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How to name your programs


By Jane Copeland

  • 2 that they are unforgettable.

A good program name can be everything.

Well sort of. It’s an important piece of the puzzle that helps people understand what you do and how you can help them.

Let’s face it though, naming your program (or product) is hard. Communicating the essence of your program or business in just a few words is part science, part art.

Product naming is the ultimate challenge in creating the ‘singular idea’, the one that will make people curious to know more – a word or phrase that draws them in.

How can YOU come up with an amazing name for your program that does this? – a name that’s compelling, unforgettable and attracts your customer to you?

Well funny you should ask because today I’m sharing my quick & dirty formula for naming your programs.

In the video, you’ll discover what your program name must have for it to be magnetic. You’ll also learn the 3-step process to create an incredible program name. Click on the image to watch now.



If you’re a coach or entrepreneur who wants to wants to learn an easy way to attract your dream customers to you, then go watch the video now!

Do you find naming your programs difficult? Leave a comment and let me know.

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Jane Copeland - to view all of Jane's blog post click here

Jane Copeland is an Australian entrepreneur and head of The Business Made Beautiful Academy – an online business school for women utilising her unique Next Top Coach ™ System. She is also a digital marketing authority, publisher of the award winning blog and author of the book Boardroom to Baby. Jane's obsession with internet marketing and her teachings, have helped many people across the globe to stand out from the crowd and redefine their version of success. Learn more about Jane’s programs here.

  • Mylan Sylk

    Video didn’t work and I think it messed up mine as well! SMH

  • Jane Copeland

    Hey Mylan! Video is working I just checked it. It’s linked to YouTube. Maybe give it another go?