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How to write a killer “about” page
The “about” page is probably one of the most visited pages of a website.
With this in mind, if you have a website or blog your about page can be a huge opportunity for you. It’s therefore massively important that you nail it.
Is your current about page working for you? Does it connect and resonate with your audience or dream client?
If not or if you feel like your about page could do with some improvement, here are some tips on how you can create a sizzling about page:
1. Show yourself.
Tell the story of your professional journey and explain how you got to where you are today. Make it interesting and help people believe in you. Business is personal now, and this is a good thing.
2. Connect your story with their problems & desires.
Share your story, but guess what it isn’t about you! Everything you tell them about you secretly must reveal something about them. Stand in the shoes of the person you’re talking to and tell them something that’s going to make them give a damn. Why might they care about this? If the connection between you and them isn’t clear, delete it.
“Your story shouldn’t just communicate the facts about you. It should change how the person who hears it feels.”
3. Lead with what your people want.
Connect what they want, with what you want to give them. Don’t just lead with the facts.
People need to know more about the real you. Facts alone don’t persuade…
Give them evidence of your victory moments so they can clearly see what’s possible. Demonstrate how you’ve provided solutions for others. Link to your portfolio and list projects you’ve worked on. You’re not bragging. This is about what I (your reader or buyer) could do, too, with inspiration, tools, guidance.
4. Make sure your offers can be seen from the street.
Clearly communicate how you can help. Be specific; add links to products and services.
5. Killer inclusions:
Add client testimonials. Give people a sense of what it’s like to work with you.
Add a contact link. Encourage potential clients to get in touch.
Add a photo of you. Build trust by adding a photo your bio and about page.
Start a relationship. Add an opt-in form with your irresistible offer at the bottom of your page
Keep the conversation going. Include your social media links.
Examples of excellent about pages
Need some personal help writing yours?
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