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The “Racy” Business I Almost Started!


By Jane Copeland

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If I had a dollar for every time I was asked what I was doing before I started CopingwithJane, I could buy a small island! Well not really, but I do get asked the question a lot.

My answer is usually along the lines of “I had a senior management job in business development”…. zzzzz… *yawn*. My response is so boring that it almost puts me to sleep when I hear myself saying it.

I should really work on my answer to this question, because the answer I give doesn’t tell the truth at all, which is that I’ve actually had a varied career that has involved a lot of trying different things to work out what my gifts are, and how to best use them.

The reality is that in the space of twenty years, I’ve worked in roles as diverse as a fashion stylist, to event organiser to investment banker. And you know what? I use every single bit of my past experience in my current business.

I had no idea that this would be the case.  And I can tell you that whatever YOU might be doing now – whatever it is, it is not a waste either. Nuh-uh…

I could write more about this – like how the cold calling experience I received while I was a real estate agent, helped me to have the courage to approach big names to be contributors on my blog when I first started out. Or, how my styling experience helps me with brand development. Or even how some of my biggest clients were referred by my former corporate clients.

Like I said, I’ve brought every single bit of my experience to what I do now, which is why I can tell you that when you find your thing, your sweet spot, you can really hit your stride and thrive relatively quickly because of your past experience. Nothing is wasted…ever.

Of course if you’re anything like me you want success yesterday. You see other people doing what you want to do and you get a bad case of “comparisionitise”.

Women tend to do this often and I speak from my own experience. The thing is though, you might see the glory and not the story. And you might be comparing your beginning or middle with someone’s end. It’s easy not to see the truth or forget the journey that they may have been on.

You know what business I almost had? A dating website! That’s right and it wasn’t just an ordinary dating site either…

At the time I was dating a younger man – not because I intentionally sort him out, but because it just happened. So I thought it would be a great idea to start a dating website for men who wanted to date classy and sophisticated older women.

I even went as far as to fly to Europe to do a photoshoot for my dating website, and to attend a dating industry conference in Paris. For a laugh, here are some of the photos from the shoot which was done on the rooftop of a hotel in Barcelona.

jane copeland barcelona 26.9.10 by james wardell_1030

jane copeland barcelona 26.9.10 by james wardell_0214

A week after doing the photoshoot I found out I was three months pregnant (yes I was pregnant in those photos!). Then shortly after that I was diagnosed with an autoimmune disease.

Consequently the dating website idea was canned and the rest they say is history.

There are many different roads to success and often there are dead ends along the way. Things change or sometimes don’t work out. This is normal for everyone. It’s how you deal with it that matters.

You might have set a course you were sure was the right one, but now you’re lost or maybe you’ve found yourself in stormy waters. The good news is you can just set your sails in a different direction and be off on your merry way. It really is as simple as that.

So no more feeling inadequate Jane.

And a lot more of feeling like the obstacle is only temporary.

Got it?

Did you have a “starter” business?

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Jane Copeland - to view all of Jane's blog post click here

Jane Copeland is an Australian entrepreneur and head of The Business Made Beautiful Academy – an online business school for women utilising her unique Next Top Coach ™ System. She is also a digital marketing authority, publisher of the award winning blog and author of the book Boardroom to Baby. Jane's obsession with internet marketing and her teachings, have helped many people across the globe to stand out from the crowd and redefine their version of success. Learn more about Jane’s programs here.

  • Laurel Grey

    Love this! Thanks for sharing, Jane. 😉

    • Jane Copeland

      Laurel, it seemed like a good idea at the time!

  • Melanie Sorensen

    Great read Jane. Personally my brain is a 24 hour ‘new biz idea’ vending machine, though I must admit I haven’t thought about the dating industry yet hehe! I love the part about comparing one’s beginning with another’s ‘end’ – so true. And I suspect the ‘end’ we are comparing ourselves to is probably only the beginning in the eye of the ‘successful’ person themselves. Everyone is truly on their own journey of discovery and it can be very inspiring – thanks for sharing your story with us.

    • Jane Copeland

      Ha, ha Melanie, I know what you mean about your brain being a 24 hour new biz vending machine! Before I got started I used to spend hours googling things like “great business ideas for women”, “best businesses to start” etc, etc trying to work out what my million dollar idea should be. This activity became a job in itself. Exactly right what you say, everyone IS on their own journey of discovery.

  • So that’s what happened?!! We were in discussions for some time regarding the building of this dating website. We lost contact somehow, but I’m glad to see where your journey has taken you.
    Hope our paths cross again sometime:-)

    – Jay Dillon (web design and inbound marketing guy in Melbourne).

    • Jane Copeland

      Hi Jay! Yes that’s exactly what happened. I remember you very well – gosh we had so many chats about the above site. You were very helpful. I didn’t mention it in this post but I also got very sick hence had to change direction. It all turned out very well though 🙂 I hope you and your family are doing well. At the time you guys were just about to have a baby. Jane