Here are some red light emergency strategies to take when a launch isn’t going so well.
If you know that one of your emails was a high converting email, check the open rate,
then resend that email with a different subject line to your email list.
By the way my favourite launch email is the “Is x program right for me?” one. See samples here.
Leverage all your networks and current customers to help amp up the energy and momentum around the program.
Use your current community in say another program, to help spread the word. Offer a promotion such as “Want a free spot on the next round of X program? Then place a shout out on your Facebook page about X program and you’ll go in the draw. I’m giving away 3 spots.” You’ll need to incentivise people to take action.
Know anyone with email lists who can mail out for you at the last minute?
For example, run ads to a webinar or new or existing lead magnet.
Email your list and tell them when you’re going live
Answer questions directly with prospects.
Add a call to action to on your sales page and also in your emails, inviting prospects to
hop on a call with you to learn more and answer their questions.
Three days before cart closes ensure you are using count down timers in both the
emails you are sending and on your sales page.
(MotionMail is a free countdown timer that you can put in your emails).
*Change the countdown timer to a floating bar across the top within the last 48 hours before cart close.
Offering a money back guarantee can get fence sitters across the line but you may get
refunds so you’ll need to be prepared for that.
Send a solo email along the lines of… “Did you know that your purchase is 100% risk free?”
Close cart as per current timing then reopen cart again for another 24 hours.
Before you close the cart or if/when you reopen the cart. Also run FB ads on “extended payment plan”.
After doors close, offer people a $1 trial for 5 days. If they want to continue they pay up otherwise their membership is cancelled.
Before your early-bird closes or the doors to your program close, assuming that you
are running FB ads to your sales page, be sure to change your ad creative to “last
chance ads” See samples here.