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Kate McKibbin: Monetising Your Blog (Podcast)


By Jane Copeland

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Kate McKibbinWelcome to a new episode of the Selling Yourself Online podcast series, where I chat to thought leaders and business leaders and try to deconstruct how some of the most successful emerging businesses  have created packaged and positioned their businesses online, and share their success tips with you.

In this episode I interview one of Australia’s most successful 6-figure bloggers, Kate Mckibbin, Owner & Editor of the runaway success (160,000 page views per month), Drop Dead Gorgeous Daily.

Listen as we peel back the curtain in this tell all interview, where Kate reveals the key elements she has implemented to grow her business and successfully monetise her blog.

Here’s what we’ll cover:

  • How Kate grew her traffic from zero to 150,000+ readers
  • How Kate makes money from her website.
  • How to choose which brands to connect with and how to approach them.
  • Kate’s formula for knowing what the charge for advertising or a sponsored post on your blog.
  • Using social media to grow your readership – the one thing that’s enabled Drop Dead Gorgeous Daily to go from 2,000 to 60,000 followers on Pinterest.
  • Systems and processes that Kate put in place to grow her business.
  • And much more

Items mentioned in this episode include: homepage-imac

Listen to the podcast by clicking on the play button below or listen on iTunes.


I hope you enjoy the interview and don’t forget to subscribe to the Sell Yourself Online Podcast on iTunes.

Catch up on episode #01 of the Selling Yourself Online Podcast here.

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Jane Copeland - to view all of Jane's blog post click here

Jane Copeland is an Australian entrepreneur and head of The Business Made Beautiful Academy – an online business school for women utilising her unique Next Top Coach ™ System. She is also a digital marketing authority, publisher of the award winning blog and author of the book Boardroom to Baby. Jane's obsession with internet marketing and her teachings, have helped many people across the globe to stand out from the crowd and redefine their version of success. Learn more about Jane’s programs here.

  • Clare Greig

    Fantastic podcast Jane. Great to hear this side of creating a blog and then monetising it as opposed to creating a business then a blog to promote your biz.

    • Jane Copeland

      Thanks Clare. I learnt a thing of two too! Loved hearing about new tools to use.

  • great podcast! Hearing other peoples stories is so valuable and inspiring!!!!! Thank you both!!

  • Vanessa Sutherland

    Lots of great information. Really enjoyed listening to all the tips Kate’s learned over the years! She’s really open and honest which is so beneficial to newbies.

  • So many awesome nuggets of information here – I took so many notes. Thanks so much Kate for sharing what you’ve learnt, and congratulations on getting to where you are today. Jane, awesome podcast. Very inspiring – thanks to both of you!

  • This is such great info – absolute gold! Thanks for coming together to share this podcast!!

    • Jane Copeland

      Pleasure Kitty. So glad you got something out of it!

      • ha! such a quick reply – must have been online while I was still finishing the last few minutes!! I discovered your blog through Serena Sandstrom and am so glad I did 🙂