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Bernadette Jiwa: How to create a business with “difference” (Podcast)

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By Jane Copeland

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  Subscribe to the Sell Yourself Online Podcast on iTunes Bernadette Jiwa 2

Welcome to a new episode of the Selling Yourself Online podcast series, where I chat to thought leaders and business leaders and try to deconstruct how some of the most successful emerging businesses  have created packaged and positioned their businesses online, and share their success tips with you. In this episode of the Selling Yourself Online Podcast Series, I interview Bernadette Jiwa, Brand Strategist and best selling author, on her new book “Difference”. Difference is about giving people a reason to choose you. It’s how you set yourself apart and connect with a group of people who are looking for exactly what you have to offer. Here’s what we’ll cover:

• What does difference mean

• New marketing model for the 21st century

• Why is creating difference important • Buying into the intangible

• Appealing to a nichedifference-book-3d

• And much more!

Items mentioned in this episode include:

Difference Book The new #1 Marketing Bestseller

The Difference Map

The Story of Telling Blog

Uber App

I hope you enjoy the interview and don’t forget to subscribe to the Sell Yourself Online Podcast on iTunes.

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Jane Copeland - to view all of Jane's blog post click here

Jane Copeland is an Australian entrepreneur and head of The Business Made Beautiful Academy – an online business school for women utilising her unique Next Top Coach ™ System. She is also a digital marketing authority, publisher of the award winning blog Copingwithjane.com and author of the book Boardroom to Baby. Jane's obsession with internet marketing and her teachings, have helped many people across the globe to stand out from the crowd and redefine their version of success. Learn more about Jane’s programs here.

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