I don’t know who said it, or whether it’s especially true, but there’s no doubt that writing a book and getting it published is a dream for many people, especially creative types, bloggers and the like.
There have traditionally been two massive hurdles though to ensure this does not happen for most people.
One, actually writing the damn thing! As any author will attest, it can be an incredibly time-consuming and emotionally draining exercise.
The second hurdle traditionally has been getting the book published and made readily available for sale.
While there is still a lot involved in this latter aspect of the process, it’s certainly nowhere near the hurdle it used to be.
Getting a book released through a traditional publisher continues to be notoriously difficult. However, self-publishing which used to be a cumbersome and hideously expensive proposition is now incredibly achievable thanks to the likes of Amazon, which lets you not only deliver digital books wirelessly to devices such as the Kindle but also print and dispatch physical copies on-demand, without any effort from the author.
But let’s look at the reasons why you might want to go through all the hassle of writing a book in the first place.
Having recently had my first book released via a major publisher, I can attest to the time and effort – emotional, physical and intellectual – required to punch out 60,000 words to a deadline. It doesn’t stop there, of course. Once you turn in the manuscript then comes the editing process within a condensed time frame, which can be quite gruelling. Of course, this is followed by the book launch and the ongoing marketing of the title.
So why go there? Why would you sacrifice hundreds and hundreds of hours just so you can say you’re a published author?
The reasons will vary from person to person, but chances at are it will include one or more of the following:
– You have a story to tell or expertise and ideas you’re simply busting to share.
– You are enthralled by the intellectual challenge of writing a book.
– You want to leverage your book to build and enhance your reputation and professional credibility, thus potentially leading to more (and better) speaking gigs, consulting jobs or other opportunities.
For example, the reason I wrote my book microDOMINATION was two-fold. On one hand, it has been a long-held goal to release a book through a recognised publishing house. It was something I’d dreamed of doing for years, decades even! Secondly, the benefits associated with publishing a book in the space in which I operate professional services i.e. PR, social media and content marketing , are immeasurable in terms of profile and flow-on credibility.
Writing a book out of sheer passion is, and always be, the right reason for doing so. Anything else, churning it out ‘by the numbers’, in formulaic fashion, will show glaringly.
Having a secondary reason to write the book growing your personal brand and reinforcing your authority in a particular area of expertise is merely cream on top.
Journalist, author and entrepreneur Valerie Khoo once wrote that a book is not just a book but a ‘lead generating, reputation enhancing, branding machine’.
If you’re an expert in a particular field, if there’s a topic that you’re neck-deep into and crazily passionate about, there are a lot worse things you could be doing than writing and publishing a book. Who knows? It might just change your world!
Do you have a book in you that’s just dying to be written? Or have you already published a book?
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